Integrated advancement strategy, made visible.

Communications are employed as a strategic lever to strengthen relationships, clarify purpose, and support long-term impact. The selected work reflects how strategic philanthropy and institutional storytelling align across print and digital platforms.

Honors College, The University of Illinois Chicago
When a new dean arrived with a vision rooted in student stories and lived experience, the Honors College was well positioned to reimagine its communications. I led a comprehensive assessment of alumni and donor publications, then built and executed a seven-year strategy to reduce redundancy and align storytelling with advancement priorities. Launched ahead of and carried through the $750 million capital campaign, IGNITE: The Campaign for UIC, and into the College’s 40th anniversary, the work shifted communications from text-heavy formats to more visual, impact-centered narratives that strengthened stewardship and sustained long-term donor and alumni engagement.

Ox-Bow School of Art & Artists’ Residency
As Ox-Bow sought to strengthen both visibility and financial sustainability while preserving its distinct artistic voice, the organization required communications that could serve multiple revenue and engagement goals. Grounded in a comprehensive SWOT analysis of the organization’s fundraising programs, I developed and executed an integrated strategy that aligned earned marketing through advertising and brand placement with contributive fundraising, sponsorship, and donor stewardship. Implemented across print and digital platforms, the work balanced creative expression with institutional clarity, supporting audience growth, earned and contributed revenue, and long-term organizational positioning.