Translating Purpose into Practice

These selected works reflect my approach to communications as both strategic and relational practice, encompassing advancement and marketing. Each piece connects purpose, people, and resources, translating complex work into clear, meaningful narratives that deepen engagement and sustain trust.

Honors College, The University of Illinois Chicago
With the arrival of a new dean whose vision centered student stories and lived experience, the Honors College was uniquely positioned to reimagine its communications. I led a comprehensive assessment of alumni and donor publications and developed a seven-year strategy that reduced redundancy while bringing storytelling into closer relationship with advancement priorities.

Launched ahead of and sustained through IGNITE: The Campaign for UIC, the university’s $750 million capital campaign, and into the College’s 40th anniversary, this work shifted communications from text-heavy formats to more visual, narrative-driven approaches, strengthening stewardship and contributing to sustained growth in donor engagement, including a 50% increase in new business revenue during the early years of implementation.

Ox-Bow School of Art & Artists’ Residency
As Ox-Bow sought to strengthen visibility and financial sustainability while preserving its distinct artistic voice, the organization required communications that could support multiple forms of engagement and revenue. I conducted a comprehensive SWOT analysis of its fundraising programs and developed an integrated strategy that brought earned marketing and contributed fundraising into closer relationship.

Implemented across print and digital platforms, this work connected advertising, brand positioning, sponsorship, and donor stewardship, balancing creative expression with institutional clarity while supporting audience growth and diversified revenue, including exceeding annual fund goals by 50% in the initial year of implementation.